Beaudry RV Company Taps Twitter to Reach Core Audience

July 26th, 2010

Phoenix, AZ. Beaudry RV Company turns to Twitter to get the word out about deals, sales and the latest in RV Industry news. The social media craze has been in full swing for several years. Those utilizing social media fall into two general age groups: those in their early twenties and thirties and those who have retired or have children and grandchildren they want to keep up with. And those two age groups just happen to fall into Beaudry RVs key marketing groups.

RV Shows and buying trends are showing that consumers in their early twenties and thirties are purchasing their first RVs. They are driving the market towards lightweight travel trailers and eco-friendly products. They want affordable and something that can go anywhere. This same generation of buyers turns to Facebook and Twitter to find out about sales and deals on their favorite products. The older generation, trying to keep up with kids and grandkids are also utilizing Facebook and Twitter.

“We’ve been posting relevant RV news and sales on Twitter for the last year,” says Beaudry RV Company. “We have a loyal customer base and we want to be sure they are up to date on our latest products, sales and company events.”

A new study released July 13, 2010 by ExactTarget finds nearly 40% of consumers turning to Facebook and Twitter to supplement the news, information or deals they receive via e-mail marketing, reports RV Business.com.

“Staying tuned in to how people prefer to receive their information gives us a boost up over other companies,” says Beaudry.

Beaudry RV Company has been a leader in the RV Industry for over 40 years. Their customer service, parts department and summer events set them apart from other RV companies. They carry an extensive selection of Class A, Class B and Class C RVs.

For more information on new and used RVs and Beaudry RV Company or current trends in the industry contact:

Scott Beaudry
Company: Beaudry RV Company
www.BeaudryRv.com
Phone: 520-239-5054
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Staying Cool in an RV, Travel Trailer or Camper:

July 24th, 2010

Summer is sizzling. Even in the mountains temperatures are shooting up to the mid-90s during the day. With more and more people heading out in their RVs for vacation times, people are asking ‘how do we stay cool in our camper, our travel trailer or our Class A RV?’ Not to worry, we have answers for you.

Air Conditioning. In the heat and humidity of summer, sometimes there is no other way to stay cool in your travel trailer or RV than with an air conditioning unit. There are hundreds of units that can easily be installed in an RV. Some units operate on solar energy while others utilize a standard 12-volt system for operation.

RV Windshield Covers. These are great not just for staying cool while camping, but are great when RVs are stored outside. They help protect the interior for the sun’s UV rays which can cause fading and color damage. While camping, they help prevent the RV from absorbing the sun’s rays, keeping the interior cooler.

Awnings and window shades. RV awnings and window shades are another great way to keep the summer sun out. By opening windows and blinds at night and letting cool air in, then closing windows and blinds during the day, it helps keep the cool air inside and insulates against the heat, helping keep temperatures down.

Portable Fans. Battery operated mini fans can be clipped on to bed frames or onto lights for a direct shot of cooler air. They can also be used to move air out of places such as kitchen. When cooking, keep windows and doors open to allow the heat out.

Jump in a lake. It’s not going to keep your RV cool, but it will help you cool down. Staying at RV campgrounds that have swimming pools or camping close to the ocean or to lakes will let you jump in and cool down any time you need.

Cold showers. Along the same lines, taking a cold shower before bedding down can help you fall asleep faster and bring your body temperature down for a good night’s sleep. Drinking cold drinks will also help keep you cool. The hotter it gets, the more important it is to stay hydrated.

If it gets too hot in your travel trailer, fifth wheel or RV, you have the option of utilizing any of the above or driving to a cooler location. A few more tips would be to park in a shady area. Staying out of the sun will help keep the RV cool. Never leave pets alone in an RV in the summer even with an RV window shade or awnings. They can overheat and dehydrate quickly. If it’s too hot for you, it’s too hot for your pets. Remember to open windows when there’s cool air and keep them closed and shaded during the hottest hours of the day.

Tapping into Twitter and Facebook.

July 18th, 2010

Exact Target published findings in July 2010 that “nearly 40% of consumers (are) turning to Facebook and Twitter to supplement the news, information or deals they receive via email, marketing.” This is exciting news for advertisers who are pursuing permission-based marketing strategies. In essence consumers are allowing direct marketing from sources they choose. This puts advertising at the tips of fingers of the people that will most benefit from their specials and coupons.

Additional findings are as follows:

•    In excess of 90% of shoppers that are fans of or ‘like’ a minimum of 1 brand on Facebook are also receiving a minimum of one permission-based advertising based email each day.
•    In excess of 75% of shoppers that ‘follow’ a brand on Twitter also are signed up for a minimum of one brand’s advertising marketing via email.
•    Almost 50% of people who are checking out brands on Twitter are doing it without having a Twitter account.
•    45% of mommies with kids residing in the home say they are ‘deal seekers’ and have become fans of ten brands on Facebook, follow ten companies on Twitter and get about fourteen permission-based advertising emails every day.
•    33% of buyers claim they are Info Seekers, saying that product reviews and user-generated content have the greatest influence on their buying decisions.
•    Almost a third of buyers under age twenty-five categorize themselves as “social butterflies” and have become fans of the most brands on Facebook. However, they also say they would be more likely to purchase from companies that stay in touch with permission-based e-mail.

Advertisers have been seeking ways to tap into the social media generation. This includes the automobile industry and RV industry. While more and more advertising budgets are being sunk into finding ways to become the next big social media sensation, in the past, it has been a hit or miss tactic. The most crucial aspect for being successful is figuring out where and how potential customers want to get their information. This report may change the way advertisers invest their money.

The positive spin for advertisers is consumers are seeking out the brands they prefer and are signing up for information. In the era of print and radio, they never had direct communication with interested buyers. Now they do. It’s important to keep content fresh, interesting and relevant content in order to keep consumers coming back for more.

Being current with what’s going on in the social media world is the only way companies are going to succeed. From RV dealers to Soft Drink companies, there’s a market for everyone. The only thing left to do is to figure out how to tap into it.

Toy Haulers Help Take the Fun With You

July 15th, 2010

Millions of families are opting for the scaled down, back to nature style vacations this year due to the lack of funds caused by the weak economy. Many are loading up their toy hauler with their fun things like personal watercraft vehicles, mountain or dirt bikes, motor cross and motorcycles and ATV’s and hitting the road to find a nice campground or spot near a lake to relax a little, play a little and save some of their money by not going on a large, expensive holiday.

Toy haulers for all the fun stuff one wants to bring with them on a trip come in many different shapes, sizes and styles. A family could even purchase one that is especially made for family pets and all their important items so animals won’t have to be left out of the family fun. A larger transporter would work well being pulled behind a sports utility vehicle, large truck or recreational vehicle.

What determines the type of carrier or trailer a family should purchase is the kind of trips they will be taking and what type of fun items they will be taking along with them. If they are only going to be going on a camping trip once in a while and don’t have a lot of equipment or bikes, then a smaller trailer should work. A transporter should have a flexible, yet strong, rear-ramp style door in which the back end folds down to form a ramp to glide the wheeled vehicles out of the carrier.

There are toy haulers that pull behind a larger vehicle or truck and then there are those that are actually campers with sleeping stations, a small kitchen and an extra room in the back for the fun stuff. There is a separate area for the bikes, ATV’s, personal watercrafts or anything a family wants to take on their outdoor adventure in order to have a good time.

There are millions of people who enjoy thousands of lakes across the country each year. More and more people are bringing their own boats instead of renting them. A smaller carrier can hold all the boating needs like tubes, waterskiing and wave boarding equipment in addition to life-vests. Of course there is always room for the family fishing equipment: poles, nets and waders.

These trailers that are pulled behind a vehicle are enclosed and will keep the family’s gear out of the elements. Unlike an open carrier, there will be no wet or bug covered gear when the family reaches their destination. Naturally, attaching a toy hauler to a vehicle will make driving the vehicle a little more difficult. In some states a special driving course on pulling something behind a vehicle is offered and often required, so be sure to check with your local DMV.

A camping trip is the ideal vacation for a toy hauler in order to make loading and unloading at the campsite a little easier. Many of the carriers will hold everything a family needs on an outdoor trip such as a portable kitchen and propane to fill the grill with as well as lots of pans and pots. You can also take along a couple of big size air mattresses, all the fishing gear and the large multi-room tent. Toy haulers are ideal for camping.

In order to get the best out of an outdoor vacation, many families fill up a toy hauler with their dirt bikes, ATV’s, water gear and everything they think might enhance their stay in the great outdoors. These pull-behind type trailers are tough and can take a trek up a mountain or a ride down by the river. And the best part is families save money and spend valuable time with each other.

What to Buy an RV Enthusiast

July 14th, 2010

RV enthusiasts are a special breed of people. They love how they live and how they travel. For the exploding baby boomer generation, discovering the freedom and mobility RV travel offers is changing their lives. So what do you buy someone who is living on the road for months at a time, or spends all his or her time at home planning his or her next RV trip?

Here are a few gift ideas for the RV Enthusiast:

1.    Vintage Trailer Art by Paige Bridges: Bridges captures the innocent beauty of RV Travel. Her images hearken back to the days when the roads were less crowded and there was still a lot of unexplored territory, yet they are still accessible to today’s travelers and may raise a chuckle or simply a warm fuzzy feeling inside. Bridges has been able to bring the RV travel world to life.

2.    Douglas Keister’s Mobile Mansions: Keister starts at the beginning. His history of some of the classic RVs throughout the last hundred years is accompanied by photographs that seem as if they could hardly be real, such as mobile churches.

3.    RV Jewelry: What better way to remember RV travels than with a miniature RV that hangs from a charm bracelet or off a necklace. RV jewelry comes in several types from classic sterling silver recreations to gold and painted styles.

4.    Fine Art Photography: A picture says a thousand words. Purchasing fine art photography from a favorite park or destination is a way to relive those memories time and again. Some of the greatest photographers such as Ansel Adams and Galen Rowell offer prints at reasonable prices.

5.    RV Birdfeeder: It’s true. Now you can park your RV in the backyard without the neighbors complaining. These tiny RV birdhouses provide shelter for feathered friends and offer them protection from storms.

RV Art Gallery is set up for the RV lover. Their variety of RV art and collectibles is an RV lover’s paradise. The next time you can’t decide what to get for the RV lover in your life, hop on-line and buy a gift that won’t be forgotten any time soon.